The fact is, all businesses need signs, but many businesses will slack on their signage or cheap out not wanting to incur the expense. This is a poor choice because signs are how people learn about your business and decide it’s inherent value to them. It’s important to present yourself well with good quality business signs in Calgary . When choosing business signs in Calgary, here are some key factors to consider: 1. Location For a brick and mortar business your sign is important as it acts like a beacon to bring people to your location and attract the attention of new customers. If you are a brand new business, people driving by will be pulled to stop in and try your business when they see your signs. 2. Brand Promise A sign should always be neat and bright and should convey the promise your brand makes and demonstrate the high standards of your business. A sign that is damaged or poorly made will not convey your brand appropriately. Businesses should exp